How does RateCompass work?

RateCompass is an innovative cloud service designed to assist online retailers in collecting and displaying product reviews in compliance with the EU's Omnibus Directive. This directive mandates that online retailers ensure that product reviews are authentic and come from real customers who have purchased the product. RateCompass has been developed to efficiently and reliably meet these requirements.

Omnibus Directive Requirements and RateCompass Solutions

1. Ensuring Authentic Reviews:

RateCompass service collects reviews only from customers who have made a purchase. This guarantees that the reviews come solely from individuals who have used the product, fulfilling the requirements of the Omnibus Directive.

2. Compasses for Online Stores:

Multiple "Compasses" can be created within the service, each acting as a control center for managing reviews of different online stores. Each Compass has its own interface that receives information about orders made in the online store.

3. Data Collection and Review Requests:

When a customer places an order in the online store, the order information is sent to the RateCompass service. Basic customer details such as first and last name, email address, and ordered products are collected. RateCompass uses this information to send an email to the customer, requesting them to review the purchased products.

4. Review Storage and Publication:

Customer reviews are stored in the RateCompass service. Retailers can then decide whether to publish the review or not. Importantly, retailers cannot edit the content of the reviews, ensuring their authenticity and reliability.

5. Displaying Reviews in the Online Store:

A small JavaScript code snippet is installed in the online store, which is responsible for displaying the reviews. When a customer opens a product card in the online store, the script recognizes this and retrieves possible reviews for that product's id from the RateCompass service, which are then added to the product card.

Summary

RateCompass offers online retailers an easy and effective way to manage product reviews, ensure their authenticity, and display them in their online store. This not only improves customer trust but also helps online stores comply with EU regulations. RateCompass is thus a valuable tool for every online store owner who wants to enhance the management of product reviews and improve the customer experience.